Enterprise Work Management
Streamline Your Marketing Work Management with an Intelligent Content Lifecycle
What is Work Management?
Work management is a systematic method of coordinating an organisation's workflows, task management, projects, and business processes. It represents a type of collaborative intelligence focused on orchestrating people and tasks across all levels, ensuring that everyone possesses the necessary information to accomplish the most crucial work.
While work management and project management are sometimes synonymous, they represent distinct concepts. Project management is a subsection of work management that looks at gantt charts or kanban boards and specific task management of individual projects such as a spring marketing campaign. Work management encompasses this comprehensive approach outlined above, establishing a workflow framework that ensures consistency across an enterprise.
A work management platform serves as a ‘Marketing System of Record’ or central source of truth breaking down silos, erasing duplication, and empowering teams to make data supported decisions. Companies increasingly recognise the value of integrating software and platforms. Automation stands as a primary focus, as leaders strive to maximise productivity while minimising resources. Despite the complexity, these elements collectively contribute to strategic work management. The basics of knowing what you are doing, when you are doing it, and who is available, are easily achievable to then be able to optimise for maximum efficiency, increasing revenue and accelerating growth.
What Comwrap Provides
Comwrap Reply provides expertise to transform your Work Management, connecting your marketing processes into an Intelligent Content Lifecycle. We can integrate the tools you have and implement any new technology. We specialise in Adobe Workfront and the wider Adobe Content Supply Chain of tools including AI and the Adobe GenStudio.
However, we do not lead with technology. We lead with data and processes to solve your business problems. This delivers lasting change and increased revenue.
Our Approach
We start by looking at your customer experience goals and work backwards to design robust operational processes that will deliver your revenue goals. Then our technology solution is applied to the new vision for your marketing operations.
Our project implementation approach starts with a change management plan for how process and system changes will affect your organisation while also taking into account budget and licence timings. We deliver optimal return on investment by ensuring adoption within your organisation and offer our Blueprint MVP which can be delivered in as little as 8 weeks. From there we scale in an agile approach to ensure every part of the project can adapt to evolving requirements in today’s dynamic business landscape.
What are you waiting for?
For more information on Adobe Workfront and how to build an intelligent content lifecycle, get in touch with us today to discover how.