Integrated marketing workflows
Streamline Your Processes with an Adobe-Powered Content Supply Chain
Achieve Optimal Work Management with Adobe Workfront
The Demand for Content is Skyrocketing: Build an Intelligent Content Lifecycle
Are your marketing and creative efforts lost in a world of duplication, manual repetition and disconnected technology? Do you know what your content supply chain is?
To meet the demand for personalised customer experiences at scale, optimise your content supply chain with an intelligent content lifecycle. Leveraging Adobe Workfront, GenStudio, and the broader Adobe ecosystem creates a feedback loop where content is reused and optimised, saving time and money while boosting revenue.
Adobe Workfront Helps You Excel in 4 Key Areas:
Workflow & Planning
In product design or global marketing initiatives, teams can rely on a unified central source of truth in Adobe Workfront. Teams benefit from a unified hub for idea exchange, content creation, process management, efficient resource planning and work performance.
Connection & Automation
Adobe Workfront offers both out of the box and custom integrations that seamlessly connect with the software utilised across your enterprise to accomplish tasks. Whether it's creative applications, collaboration tools, DAMs or delivery systems, Workfront ensures connectivity with existing solutions, regardless of where the work originates.
Collaboration & Productivity
Adobe Workfront possesses the flexibility to be configured and reconfigured in order to accommodate diverse teams, regions, projects, or programs within enterprises. The user experience offered by Workfront streamlines and coordinates all tasks and activities undertaken by individuals, irrespective of their location.
Access & Security Controls
Workfront offers role-based security measures to guarantee that individuals have access to the necessary information and tools required to accomplish tasks while safeguarding intellectual property. Engineered to align with industry standards and regulatory mandates, Workfront ensures compliance with data privacy, information security, and other regulatory requirements.
Optimizing the Content Supply Chain: From Planning to Analytics
Planning
Adobe Workfront serves as the system of record for all your campaign management, allowing you to efficiently prioritise, allocate resources, schedule, and monitor progress for campaigns including all associated content. Visualise campaigns within the broader marketing strategy framework and utilise agile project management tools to oversee projects and tasks with intuitive drag-and-drop functionality.
Delivery
Instantly deploy authorised content across marketing channels using Experience Manager Sites, the cloud-based Content Management System (CMS) seamlessly integrated with Experience Manager Assets. Marketers can accelerate content delivery through composable content services, enabling direct publication from productivity applications such as Microsoft Word and Google Docs to the Adobe CMS. These functionalities are also accessible within Experience Manager Forms.
Content Creation
Within Workfront, optimise content creation through collaborative features enabling campaign owners, contributors, and stakeholders to exchange ideas and review and authorise content. Leveraging Adobe Creative Cloud applications, creatives produce content and receive feedback seamlessly integrated with Workfront. Additionally, harness the generative AI capabilities of Adobe Firefly and Adobe Sensei GenAI Services, seamlessly channelling content into Adobe Experience Manager Assets.
Analytics
Go beyond basic views and clicks to unveil the content that truly captivates customers. Adobe Experience Manager seamlessly integrates with Adobe Experience Platform’s real-time customer profile, empowering Adobe Sensei AI to identify attributes of high-performing content. For instance, it may recognise that nature photos resonate most strongly with various audience segments. Incorporate these insights into your strategic planning for upcoming campaigns.
What are you waiting for?
If you’re looking to take your work management to the next level, Comwrap Reply can help you achieve this. Get in touch with us today to discover how.